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Etch-A-Sketch

The big knobs drawing-on-a-screen game

Etch A SketchDeveloped in the late 1950s by Frenchman Arthur Granjean, the Etch-A-Sketch was first marketed as L’Ecran Magique (The Magic Screen). The toy hit the big time in ‘59 at the International Toy Fair held in - surely the world capital of all recreational fun - Nuremburg. Here it was snapped up by the Ohio Toy company and given the “ETCH… A… SKETCH!!” moniker that would later lend itself to a bafflingly catchy jingle1.

Was it magic, though? Readers who wish to preserve their disbelief in a suspended state should look away now.

No, of course it wasn’t, you fools! Essentially a box full of industrial grade crap (aluminium flakes, if you’re going to be fussy) Etch-A-Sketch worked thanks to an internal stylus moved around by twiddling two satisfyingly chunky knobs. The stylus scraped the film of flakes off the inside of the screen, ergo producing a line. In short, it was a bit like scraping your car windscreen but with more impetus for producing a single-line drawing of a house with blocky smoke coming out of the chimney. To erase your picture when you’d finished looking at it for a bit you’d simply shake the thing about thereby flinging the aluminium crap back onto the inside of the screen2.

In appearance, the red-clad Etch-A-Sketch was a Tron-esque vision of the future, an apparent plasma slab you could sit on your lap and create Hitchhiker’s Guide to the Galaxy style animations with. As a seemingly miraculous device it was much coveted, but in truth its appeal was limited, really only lending itself to drawings of steps, mazes and circuit diagrams3. Mind you, that lad off of the ’80s QED doc who could draw the London skyline from memory, he’d have been ruddy fantastic on it we reckon.

1The box additionally claimed that Etch-A-Sketch was “the magic screen that’s fun for all the family”. In what way? We don’t recall our parents ever using it instead of a notepad.

2There was no going back with this toy. No regrets, no anxieties. Like a life lived end-to-end, each sketch comprised the many movements of a single, unbroken line. The only way out was to erase the lot. Does that say something conceptual about the essentially transient nature of art? We dunno. Ask Charles Saatchi. In fact, we’ll bet a tenner that at some time he’s shelled out WAY over the odds for an Etch-A-Sketch drawing, the art-obsessed idiot.

3Some versions of Etch-A-Sketch shipped with plastic maze or join-the-dots grids to lay over the screen and, we suppose, play a game with. Bingo! An instant ten more minutes of fun.





Posted on January 20, 2006 by Registered CommenterSteve in , | Comments15 Comments

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Reader Comments (15)

Scribble enough in a small area and you could see the stylus underneath. We discovered that when we got bored drawing castles and trying to make the battlements all the same size and shape and so tried to find a way to destroy it...
Jan 26, 2006 | Unregistered CommenterKev
Mine somehow got broken or came open, and I emptied the powder inside into a wheelbarrow full of water down the side of the house, resulting in what looked like a wheelbarrow of mercury without the toxic consequences.
Feb 9, 2006 | Unregistered CommenterTom
Something happened to mine wherein the dust seemed to fuse with the plastic screen and refused to be shaken off, thus making it half-shaded and full-ugly across the bottom. Then my father sat on it by accident, and that marked the end of that era.
Mar 18, 2006 | Unregistered CommenterJeremy D
'What have you drawn there Adam, another robot?. Its very nice' my mum would say.

Bloody thing.

My friend (a persistant liar) said his dad got him one that could draw circles, from America (of course). We all believed him sort of, but his mum wouldn't let him bring it in, even on the last day of term!
Mar 21, 2006 | Unregistered CommenterAdan
I preferred the far superior Magna-Doodle. None of that knob-twisting malarky - you just drew on the screen.
Apr 4, 2006 | Unregistered CommenterUncle Feedle
I remember bringing my Etch-A-Sketch over to Ireland with me, when I moved here from America at the age of 3. Hours of fun to be had, until my cousin threw it against the wall in a fit of temper, and cracked the back of it. It could have been repaired if I hadn't picked it up 5 seconds later and smacked him across the head with it. It was fun while it lasted, though.........
Apr 16, 2006 | Unregistered CommenterTisha
Manga-Doodle was ace - a pen, a slidey eraser and stamps that came in triangular and circular flavours.

Great fun, especially when we realised that magnets were involved.

We tried to take it to the next level using some loud speakers - the hi-fi was never quite the same, but my Magna-Doodle was knackered.
Apr 28, 2006 | Unregistered CommenterGraeme Mulaney
Always prefered Magna Doodle...anything I tried to create on Etch-A-Sketch turned out as a cubist monstrosity!
Jun 30, 2006 | Unregistered CommenterMartina
Etch-a-Sketch is still selling even today. After the first Toy Story came out, sales went up significantly. Sales of Mr Potato Head went up as well.
This prompted Mattel to change their mind about refusing to allow Barbie to appear in the first film.

Today, any toy manufacturer would kill to have their products appear in a further Toy Story sequel.
Aug 16, 2006 | Unregistered CommenterUncle Feedle
Etch a Sketch was crap. I won one on Crackerjack and absolutely hated it. Even more than The Krankies.
Mar 28, 2007 | Unregistered CommenterElizabeth
Draw a circle then. go on!
Jul 1, 2007 | Unregistered CommenterAndy
Has anyone seen that advert - I don't know what its for, probably a car - where someone draws a really good picture of a fat guy in a swimsuit and a car on an Etch-a-Sketch? is it real? Can that be done? I saw a programme where some art students did amazing pictures on an etch-a-sketch - annoying gits.
Nov 22, 2007 | Unregistered CommenterMichelle B
Like most kids at the time, I was suckered in by the TV advert and the amazing pictures it showed you could do. Sadly, it was a pile of rubbish. No fun at all.
Dec 7, 2007 | Unregistered CommenterDon Cool
I still have a boxed one from 1970 with the acetate overlays. 38 years on, and I STILL CAN'T DO IT!! It just feels so un-natural with those damn knobs. My attempts at a circle more resemble a jigsaw piece. It is also incredibly misleading to illustrate on the box, 2 young children drawing houses, cars and biplanes! I suppose it makes sense to have a stand-alone toy without a stylus or accessories to lose though. Despite it tormenting me and only narrowly avoiding being thrown into a playground wall in frustration, I still consider it a real Iconic item, up their with 'Simon' and a 'Sodastream,' (Get busy with the fizzy, man.)
Jun 28, 2008 | Unregistered CommenterSevie T

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