Etch-A-Sketch
The big knobs drawing-on-a-screen game
Developed in the late 1950s by Frenchman Arthur Granjean, the Etch-A-Sketch was first marketed as L’Ecran Magique (The Magic Screen). The toy hit the big time in ‘59 at the International Toy Fair held in - surely the world capital of all recreational fun - Nuremburg. Here it was snapped up by the Ohio Toy company and given the “ETCH… A… SKETCH!!” moniker that would later lend itself to a bafflingly catchy jingle1.
Was it magic, though? Readers who wish to preserve their disbelief in a suspended state should look away now.
No, of course it wasn’t, you fools! Essentially a box full of industrial grade crap (aluminium flakes, if you’re going to be fussy) Etch-A-Sketch worked thanks to an internal stylus moved around by twiddling two satisfyingly chunky knobs. The stylus scraped the film of flakes off the inside of the screen, ergo producing a line. In short, it was a bit like scraping your car windscreen but with more impetus for producing a single-line drawing of a house with blocky smoke coming out of the chimney. To erase your picture when you’d finished looking at it for a bit you’d simply shake the thing about thereby flinging the aluminium crap back onto the inside of the screen2.
In appearance, the red-clad Etch-A-Sketch was a Tron-esque vision of the future, an apparent plasma slab you could sit on your lap and create Hitchhiker’s Guide to the Galaxy style animations with. As a seemingly miraculous device it was much coveted, but in truth its appeal was limited, really only lending itself to drawings of steps, mazes and circuit diagrams3. Mind you, that lad off of the ’80s QED doc who could draw the London skyline from memory, he’d have been ruddy fantastic on it we reckon.



Reader Comments (15)
Bloody thing.
My friend (a persistant liar) said his dad got him one that could draw circles, from America (of course). We all believed him sort of, but his mum wouldn't let him bring it in, even on the last day of term!
Great fun, especially when we realised that magnets were involved.
We tried to take it to the next level using some loud speakers - the hi-fi was never quite the same, but my Magna-Doodle was knackered.
This prompted Mattel to change their mind about refusing to allow Barbie to appear in the first film.
Today, any toy manufacturer would kill to have their products appear in a further Toy Story sequel.
(and feel talentless)
http://images.google.co.uk/images?q=etch-a-sketch+art&sourceid=navclient-ff&ie=UTF-8&rlz=1B2GGFB_enGB223&um=1&sa=X&oi=image_result_group&resnum=4&ct=title