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Slime

Synthetic goo

Most toys were no use to an only child. There’s not much mileage in playing Monopoly alone. Even games with no format, no rules and no board, the kind that challenged the imagination – “playing Action Man” for example – were more fun with two or more people involved. Precious few halcyon era toys were not only aimed squarely at the solitary child but also made absolutely no sense in company. Mattel’s Slime was one of ‘em.

Dreamed up by some genius marketeer (and we’d put our last dollar on that being one of those American dreams we hear about) presumably after watching too many ‘50s B-movies, this viscous mixture of latex, wallpaper paste and food colouring (the actual ingredients may have differed slightly, but that’s what we’re guessing) hit the shops at roughly the same time the TISWAS gang were chucking buckets of water and foam flans at each other and basically making a right old mess on telly every week. And, whilst no parent would normally leave his or her offspring unsupervised with just any old gunge, the restrained anarchy of Slime (water-based, non-staining on wipe-clean surfaces such as the kitchen lino) was perfectly suited to out-of-the-way play.

Disappointingly, once the contents were emptied from the Oscar the Grouch-type green “trash can” container (Slime came in different colours, some with plastic eyeballs, some with rubber worms), there was precious little play to be had. Sure, it could slowly ooze and bubble (a satisfying trick was to trap some air in a glop of the stuff and slowly force it out with a farty sound1) but any toy primarily exploited purely for its tactile qualities was always destined to hold only a transitory allure for kids. Nothing, however, could match the misfortune of finding an accidentally-left-open pot of the stuff, dried to a husk and rendered useless to man or beast. Slime was but a fleeting pleasure, and therefore all the better for it.

1This, unsurprisingly, has been embraced as a positive marketing point for the new range of Slime (made by British toy company FEVA) which comprises Original, Magic and Ooops! (pardon me) Pffft Slimy varieties, plus the obligatory Spiderman and Spongebob Squarepants tie-ins. Doesn’t it make you proud?





Posted on December 21, 2005 by Registered CommenterSteve in , | Comments16 Comments

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Reader Comments (16)

Anbody remember the British attempt to dosomething similar -"Mud" which was like "Play Doh" in a plastic container with a picture of a hippo on it.It didn't last long
Jan 10, 2006 | Unregistered CommenterPaul Jones
I remember Ooze being a must have playground toy in 1987/8. At lease 1 person I knew tried making their own out of wall paper paste & green food colouring. In the end my pot went a brownish colour & my mum chucked it away.
Jan 13, 2006 | Unregistered CommenterRicjard Davies
I got some of this in Italy whilst on holiday (a parental bribe, I think it was) and it made the return journey back through Customs hilarious. The poor guy didn't know what to make of this plastic tub full of snot-coloured viscous fluid, and hustled us through, sharpish. It could be argued that it shouldn't really have been in our hand luggage, but the entertainment value with the pristine air stewardesses was frankly worth its weight!
Jan 20, 2006 | Unregistered CommenterVikky T
Yes, there was Mud and also an even cheaper(?) version called Slimuck. I believe "Mud" was thicker, though. Wasn't that the one that - in the ad - was thrown against the wall and it slowly slid down it, as it was stickier?

And yes, people used to try to make their own. One school fete one teacher made a load of it, but it was really more like green-dyed dough than anything else. And it made your hands stink...
Jan 26, 2006 | Unregistered CommenterKev
American-centered kiddie network Nickelodeon came out with a couple variations on this, and I received one such named 'Smud' or 'Smuck' or some conflation of 'slime' and other substance parents wouldn't ordinarily put up with. It seemed to fare much like you described; great farty noises, had a disgusting, chemically smell to it, too. It was alternately bouncy and sticky as hell and got snot all over the walls. Yet it came cleanly off of some surfaces, which caused me to stick it onto an alarm-clock/radio in an attempt to lift the little pattern off of it. Half the crap got stuck in there and dried, and the device has never been able to tune into half the stations since.

Oh, as for the rest of it, left out one night, dried up, lingering stench, same song-and-dance.
Feb 6, 2006 | Unregistered CommenterJeremy D
oh my!..I remember "fartpots" around the same time,but Slime was totally unique, I can still smell it in my minds eye (if that makes any sense)..it came in a small green trashcan..and was wonderfully tactile for about two days..then,after dropping it,etc..it became a dark green lump of hairy nonsense..
oh and a bugger to get out of pubic hair,I seem to recall ;)
Feb 20, 2006 | Unregistered Commenterdarren
I'm not disturbed by where it ended up as much as it means that you hit puberty and still possessed this stuff.
Feb 20, 2006 | Unregistered CommenterJeremy D
I rememeber at our Junior School(..Higham Ferrers)..bringing into the mobile classroom,and we thought it was great/brilliant throwing it on the ceiling and watching it droop the the fall or into your hands..then the sh*t hit thn,threw to hard,most stayed on ceiling,thenonce removed by the grown ups,left green stain marks all over the white ceiling,ahhhh...glorious days
Mar 3, 2006 | Unregistered Commentermarkp
Talking of toys thrown at high places: in the 1980s they were some toys shaped like flying saucers with a ring of sucker pads round the edge. The idea was to lick all the pads & throw it at something that would have a good chance of sticking to.

A friend & I got one stuck to a high up landing window which took hours to come unstuck.

A few years later someone did a similar thing at school with one on a skylight. The teacher made them fetch a window pole to get it down.

The same room (mainly used for home economics) had it's ceiling decorated by someone messing around with a icing bag filled with Vienese whirl mixture, which had already been described as looking like a cow's bladder.

Nice to see Higham Ferrers mentioned Markp, my cousins are from there, & between them they had a Mr Frosty, a Magic Robot, a Snoopy Tennis Game & Watch, & a Horror head molding kit. All toys mentioned here somewhere.

Sorry to be rambling but this has triggered of a few memories.
Mar 17, 2006 | Unregistered CommenterRichard Davies
Slime had a fairly short shelf-life. Kept that one quiet, didn't they, eh?

Slime (or its basic formula) made a slight comeback in 1985 as part of the Ghostbusters fire station set. You could pour it in the top and watch it gloop down.
Mar 20, 2006 | Unregistered CommenterUncle Feedle
I remember getting a pot of this whilst on holiday on in Blackpool in the late seventies (I also remember getting on this holiday a giant rubber grasshopper on about a foot of elastic which was an ideal weapon in the war between myself and my 7 years older sister) whilst in the hotel reception I managed to get my slime some how (ahem) lodged on the ceiling above the entrance, it was still their the morning we left, I was very upset about the loss of my slime and I swore to my parents I'd put it back in the tub before we'd gone out for the evening.
Mar 22, 2006 | Unregistered CommenterScotty
I remember slime well in the late 70's but it was a disaster if you got the stuff on your clothes!
May 26, 2006 | Unregistered CommenterLouise
I had a game called something like, Slime Monster, that had a hard plastic green monster that you poured slime into by taking its body apart. The players had to move around the board collect a piece of equipment place it under the monsters foot and flip it over. Monster falls over, body splits open, slime guts spill out. Easy I hear you cry but no. Each player not only moved their character but they also moved the monster which dribbled slime. If you got slimed and fell over you went back to the start. Was I the only person that had this game? I do remember that it came from the cheap toy stall at the Lea Valley sunday market in the '70's.
Jun 10, 2007 | Unregistered CommenterMike
I had the slime with the rubber worms, and my neighbor was playing round with it and got it in his hair. Back in the 70's bald was not so cool, the poor kid was ridiculed for weeks...that was the ned of the slime in our neighborhood...
Dec 14, 2007 | Unregistered Commenterken
The slime with worms, being a pinkish ooze, if you took the worms out, was a great way of doing an impromptu 'Incredible Melting Man' re-enactment during 'registration'...
Oct 25, 2008 | Unregistered CommenterRoger O
I remember having some of this in pink, I can still remember the smell. that's what really sticks in my crawl!
Nov 17, 2009 | Unregistered CommenterMark P

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