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Wade Whimsies

Miniature porcelain menagerie

whimsies.jpgNot strictly the sort of present any right-thinking kid would write off to Santa for, Whimsies were cheap (only a few decimal pence in the halcyon days of childhood), twee (glazed pottery hedgehogs and corgis - puh-lease!) and ubiquitous (hands up who didn’t own one - not so fast at the back there, Collins!). However, they maintained a stable and moderate popularity because they were, above all else, collectable. And there are two unassailable truths about anything kids start to collect (Panini stickers, comics, Star Wars figures); one, it’s almost impossible to complete a collection; two, kids will spend all their pocket money trying to prove otherwise.

It was a fact not taken too lightly by George Wade Pottery which, following a huge drop in the demand for industrial ceramics after the war, decided to reintroduce their retail line of pre-War animal figurines in 1953 (and again in 1971). The newly-boxed fauna proved to be a far larger success than even Wade could have imagined. “Whimsies”, as they were called, were a damned good way for parents to bribe their offspring to stop fighting/be quiet on a long car journey/visit to the dentist. They could also be presented in their own display case (the germ of a thousand commemorative plate collections). However, we find it especially ironic that whilst encouraging a generation to invest their entire pre-pubescent income in such hollow (literally) property, it was Wade who attracted kids to the delights of banking as they approached adolescence. For, when Griffin was offering dictionaries and sports bags over at the Midland1, Nat West responded with a set of collectable porcelain pigs which themselves were simply overgrown Whimsies with a splash more personality2.

1The relative ease with which these goodies could be obtained (by opening a Midland bank account with £10) led to the great Griffin Savers bag plague of 1982, where school cloakrooms and corridors would be literally carpeted with the things. Such was the ubiquity of identical sports bags at the time, it was commonplace to return home, open yours and find someone else’s rough books and P.E. kit inside.

2Fact! In the early ’80s, Nat West’s family of “beautiful porcelain pigs” were manufactured exclusively by Wade. The idea was that kids would fall in love with the pigs and this would in turn encourage them to save money. The more they saved, the more members of the pig family they could earn. Choose from: Baby Woody, Maxwell, Annabel, Lady Hillary, Sir Nathaniel Westminster and Cousin Wesley. The implication was that the entire family lived under the same roof which, given the various ages of the pigs, has led to the unconfirmed rumour that they were the inspiration for the Paul Abbott TV series, “Shameless”. Note that Lady Hillary cannot be Sir Nathaniel’s wife (as according to the honorific order of knighthood, Hillary must be her surname). Saucy bitch!





Posted on December 21, 2005 by Registered CommenterSteve in | Comments3 Comments

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Reader Comments (3)

Sir Nathaniel was reputedly based on Robert Maxwell but I think this is very insulting to pigs. He was the rarest -not many kidsmanaged to save £100 and many would change banks every few months to get the free gifts (such as the "Griffin Savers Pack" from MIdland anymany more.
Jan 13, 2006 | Unregistered CommenterPaul Jones
Um, who was stupid enough to pay for Whimsies? I had loads but only because you got them free in boxes of PG Tips tealeaves!
Jan 31, 2006 | Unregistered CommenterJo Parry
And in Xmas crackers..My parents used to buy the formerly expensive packs in the January sales. I still have a few left from 1980-1 so they must be quite durable.They are not quite "airfaix scale). The mole is bigger than the elephant.
Feb 1, 2006 | Unregistered CommenterPaul Jones

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